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Marketing

“Give a man a fish and you feed him for a day,

                                  teach him how to fish and you feed him for life”

It is an old cliché and is true up to a point but he must be fishing in the right place!

Marketing is about helping you find the best spot in the best river for you to do what you do best.

Are you using the right bait and are there certain types of fish that you should be trying to catch?

The fundamental principle of Marketing is about understanding your customers needs and then fulfilling those needs.

 

At Scio, we stick to the basics of the 4 Ps: Product, Place, Price and Promotion without forgetting that your marketing must be cost effective.


Most dedicating marketing consultancies cannot analyse the financial and operational impact of a proposed marketing strategy and this something in which Scio specialises.

A new strategy may suggest that we can double turnover in 3 years but what does that mean to cashflow, how much storage space will we need for the extra stock and when will you need more people?



To support a new marketing strategy, we have experts in all the key areas to make it work:

• Market Analysis
• Product Branding and Business Identity
• Design
• Public Relations
• Web site development from brochure sites to fully integrated e-commerce sites

and

By analysing you sales, you may be able to get ahead of your competition by spotting trends earlier. Have a look at the Sales Analysis case study.

Getting your website noticed can be difficult, there are billions of competing webpages.

  • Are you using your keywords properly?
  • Do you know what potential clients are typing into search engines?
  • Would pay-per-click be effective for me (and what is it?)
 

Scio offers a complete service to help you make the most of the internet, from one off advice to a fully managed service.

 

And for Small and Medium Size Enterprises, we may be able to get the project funded.

Find out about Grants and Loans that can help your business

Scio Consulting Limited, 35 Burton Street, Tutbury, Burton upon Trent, Staffordshire DE13 9NR
Tel 01283 520042 Email info@ScioConsulting.co.uk